I'm Luciano Mariani
Senior Software Engineer, full-stack.
Argentinian · based in Italy · remote with U.S., Europe and Latinamerica teams.
Open to full-time roles and freelance projects.
- Present2021 — now
- Past Experience2006 — 2021
- Let's talk2026 +
From freelancer and agency founder,
through senior full-stack engineer for U.S. brands,
toward AI engineering.
15+ years building for the web. I started out hand-coding HTML and animating in Flash, ran a small agency in Buenos Aires, and now lead frontend and full-stack work on sites used by millions: Burlington (~20M users a year), Din Tai Fung (2025 Webby People's Voice winner) and The Wall Street Journal. AI is already part of how I work: I built my own environment where multiple AI agents work across different projects, on multiple features in parallel. Next, I want to bring that production discipline to AI features that ship, get measured and hold up with real users.
Present.
Five years at Planetary.co as a Senior Software Engineer, full-stack. Lead-engineer scope on production platforms — store locators, ETL pipelines, accessibility, SEO
Planetary.co
· Senior Software Engineer · 2021 — present
The Wall Street JournalSEO Program
2024 — 2025
Senior Software Engineer | Full-stack on WSJ's Next.js platform across the SEO program.
The Wall Street JournalWSJ Buy Side
2021 — 2024
Software engineer on the team that built Buy Side from WSJ from scratch — roughly a year of development before the public launch in June 2022.
Burlington
2024 — present
Lead contributor on Burlington Stores' customer-facing site (Next.js 14 App Router, Sanity CMS, Vercel) — a platform serving ~20M annual users (17M active users so far in 2026).
Din Tai FungRestaurant Website
2024 — present
Built and maintained the marketing site (Next.js 15, React 19, Sanity v4, SCSS Modules), which has reached 9.3M active users so far in 2026 (up 27% on the previous period).
Milk Street
2026 — present
Lead engineer on the new Q&A Discussion Forum for the Milk Street subscriber platform (Next.js, Sanity CMS, Cloudflare D1).
California Pizza Kitchen
2025 — present
Senior frontend engineer on the CPK Replatform monorepo (Next.js + Sanity + Turborepo).
NationSolana DAO Governance Platform
2022
Senior frontend engineer on a Solana-based DAO governance platform.
Past Experience.
I came up the long way — hand-coding HTML and CSS, animating in Flash, freelancing through university, then building a small digital agency in Buenos Aires.
| Year | What |
|---|---|
| 2020 — 2024 | Devborn Software Company Senior Software Engineer | Full-stack |
| 2021 — 2024 | Viome Senior Software Engineer | Full-stack ★ AI-driven RNA microbiome diagnostics |
| 2020 — 2021 | Starcity Properties Inc. Senior Software Engineer | Full-stack ★ Y Combinator Summer 2016 batch |
| 2020 | Monument Valley Inc. Full Stack Engineer |
| 2019 — 2020 | Homitag Inc. Sr. Frontend Engineer |
| 2006 — 2025 | Gallagher Bros Founder & Software Engineer |
| 2018 — 2019 | Axionlog S.A. App and Web Service Provider ★ One of the largest foodservice distributors in Latin America |
| 2017 — 2019 | Miranda Grand S.R.L. App and Web Service Provider |
| 2017 — 2018 | Doctor Zwiener App and Web Service Provider |
| 2016 — 2018 | Toro Admin Frontend Remote Contractor ★ Selected and Funded by Fonsoft's Startup Accelerator Program |
| 2013 — 2025 | Acerbrag S.A. App and Web Service Provider ★ Subsidiary of Votorantim Group (Brazil) |
| 2013 — 2019 | Papelera Darpel S.A. Sr. Frontend Engineer |
Let's talk.
Hiring, scoping something, or just want to compare notes on the craft — drop a line.